I have 20 + years of experience in data collection projects. The most common activity in data collection, is to have a list of features located in a map. Where you get to the location, you click in the feature and a form gets displayed for you to collect the data. In most industries this is a key requirement. I think this functionality can move Team Forms to the next level. Being able to use a custom google map or even an ESRI data layer, will open a huge market for this product.